About Me

Data-informed and Knowledge-driven by nature, I love helping people understand and overcome complex issues.

While a researcher by heart and trade, I have developed the skills and the knowledge to support a successful product's full life-cycle. From my Ph.D. in Informatics Engineering, my contributions to academic research, and my recent work in the industry, I have been and seen the various stages, from product ideation to release.

I have developed a passion for learning, having assisted with university teaching and, having worked for a few years in the Learning Industry. After all, there's always something new you can learn - being able to enable and simplify this is, quite honestly, cool

yes a better picture is needed, but sometimes done is better than perfect?
yes a better picture is needed, but sometimes done is better than perfect?

My Toolkit

As a strong supported of the Design Thinking process, my toolkit is composed of multiple research methods applicable across all stages of the development life-cycle. Depending on the stage of a given project and the questions that we need to answer, I will apply different methods, such as the ones listed below:

surveys
surveys
user interviews
user interviews
data analytics
data analytics
personas
personas
journey map
journey map
card sorting
card sorting
ux reviews
ux reviews
thematic analysis
thematic analysis
a/b testing
a/b testing
usability testing
usability testing
Applications

As I pride myself in my flexibility and adaptability, I became somewhat of tool agnostic. Nevertheless, I am quite experienced in various tools to support my research. Some of my most used ones include:

UXPin - for the creation of prototypes

Miro, Figjam, and/or Freehand - for general whiteboarding, journey mapping, and collaboration

R Studio , SPSS, and typical spreadsheet programs - for statistical analysis

Google Analytics and Hotjar - for user behavior tracking and observation, alongside quick/small-scaled surveys/polls

• ... among many others.

Besides Work ...

When not researching, you can find me locked at home, avoiding a pandemic... Wait? Is it over?!

... Other than that, I am passionate about video games, both as an entertainment medium and a research subject. While nowhere near a professional level, I also enjoy creating animations, game-related scripts, and, occasionally, building up SFXs on ... old platforms

concept animation for human avatar dodging
concept animation for human avatar dodging
concept animation for flying creature
concept animation for flying creature
concept sfx for a fireball
concept sfx for a fireball